With Coinbase firmly within the top 500 US websites by popularity, it seems that all publicity is good publicity as mainstream consumers come on board.
Bitcoin (BTC) exchanges in the United States are seeing unprecedented popularity as a wave of adoption sweeps the market.
Data from statistics resources Alexa and Similarweb shows that major exchange Coinbase now ranks within the top 1,000 most popular websites around the world.
Coinbase in top 400 US sites
As BTC/USD circles all-time highs, its run to $42,000 in January appears to have sparked a tsunami of new user engagement with some of the most popular cryptocurrency trading platforms.
In the US, the focal point of institutional inflows into Bitcoin in recent months, exchanges Gemini, Kraken and Binance US are all part of the top 10,000 global sites.
While Binance just beats Coinbase in terms of worldwide visits, the latter reigns supreme among its domestic market, ranking 386th among US internet users.