Over a third of those who have already bought crypto are themselves new or novice investors.
A recent United Kingdom-wide survey on attitudes to cryptocurrency showed that almost a third of respondents are curious about investing in digital assets.
Crypto trading platform Ziglu commissioned the survey through OnePoll, a market research firm that polled 2,000 Britons.
However, of the 31% who expressed an interest, 62% have held back because they do not understand the market, and 43% say that they do not know a safe way to buy crypto.
This lack of quality information doesn't hold back all potential investors though.
Of the 14% of those surveyed who had already bought cryptocurrency, 13% claimed to have no prior investment experience whatsoever, while 23% considered themselves novices in the field of investing.
Digital assets were found to be most popular in London, where 30% of respondents had bought crypto in the past.